Hitachi Ground Control magazine moves to digital format

To keep pace with the demands of modern audiences and the impact of digital media, Ground Control – the customer magazine of Hitachi Construction Machinery (Europe) NV (HCME) – is moving from print towards a fully online presence. The magazine’s content is now available on a new digital platform called Onsite.

In addition to customer stories from unique job sites, machinery updates and launches, event information, and news, Onsite also includes links to exciting movies, fascinating podcasts and in-depth white papers. HCME is also extending publication of its online magazine, iGround Control, to four issues per year.

A proud history

For 16 years and across 30 issues, the biannual Ground Control magazine has kept Hitachi owners, operators, dealers, technicians and fans up to date on the latest developments from the brand. With spectacular access-all-areas photography, it has shared case studies from remote mines to urban construction projects around Europe and beyond.

Since its launch in 2005, Ground Control has: visited 41 countries for editorial, photographic and video coverage; published reports from 65 countries around the world; and photographed and filmed more than 300 customer job sites.

Looking to the future

“We are proud of the journey we’ve been on with Ground Control since 2005,” says Ghislaine Jonker, PR & Communication Manager for HCME. “It has allowed us to meet so many amazing people in the construction industry, and share the stories of owners and operators – as well as Hitachi people – with an incredible passion for our machines.

“From now on, we will share all content on our new online hub. I’m delighted that we’re offering up-to-date stories each week via Onsite. It is packed with more of the content we know Hitachi owners are looking for and accessible on any device, 24/7. In this way, Onsite will bring us closer to the job site than ever before.”

The final print issue of Ground Control will be published this summer.